TXU – Microsite

HOLD IT RIGHT THERE!  TXU, a Texas-based utility, wanted to create a site that would explain to consumers that many appliances still use electricity when they are off. This is called “phantom power.” We created the “energy thieves” idea to help put across the idea quickly in a non-hectoring way. In the main part of the site, there is an extensive calculator feature that helps people get a sense of how much energy—and therefore money—their appliances may be wasting every year.
My role: Writer

Movie that shows the site intro and functionality

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s