CaesarStone – Print

OOOH, SHINY! CaesarStone is a company that makes very high-end counter tops for the upscale consumer market. At the time we made these ads, the big thing in counter tops was granite. CaeserStone wanted to introduce their quartz surface as the new home status symbol, so we played on the language and imagery of fashion to create a campaign that was simultaneously a straight-ahead ego sell and a “you’re in the know” smartypants smirk. This was one of our pitch campaigns.

My role: Associate Creative Director and Writer.

Print Ad

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