Sprint – Promotion

YOU ARE A ROCKSTAR!  After the Sprint/Nextel merger, when the new Sprint was launching its new identity, there was concern among some members of the small business community that their needs might be overlooked in the transition. This promotion was one of the efforts made to counteract that. It was filled with fun bits of copy like, “Ingredients: 100% buzz about your business!” and it featured the “Yes, you can” tagline.

The quantity was quite large, so we made an arrangement with Rockstar to do this special packaging as part of their production line. The recipients loved it.

My role: Writer

Promotional Item For Small Businesses

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