Electronic Arts – MMO Email Campaign

LOCK AND LOAD, SOLDIER! One of the recent trends in gaming is the rise of the Play4Free games. These are massively multiplayer online (MMO) games that are structured so that you can play them without paying anything at all. But once you’re hooked, forking out $5 for a grenade launcher starts to look like quite a good deal. The emails below are part of the campaign I wrote, using the game’s trademark mix of realistic war accoutrements and a dash of grim humor.

My role: Writer

Email – Battlefield Play4Free Upgrade Promo

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Email – Battlefield Play4Free Holiday Promo

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Email – Battlefield Play4Free New Feature Announcement 

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