Electronic Arts – MMO Email Campaign

LOCK AND LOAD, SOLDIER! One of the recent trends in gaming is the rise of the Play4Free games. These are massively multiplayer online (MMO) games that are structured so that you can play them without paying anything at all. But once you’re hooked, forking out $5 for a grenade launcher starts to look like quite a good deal. The emails below are part of the campaign I wrote, using the game’s trademark mix of realistic war accoutrements and a dash of grim humor.

My role: Writer

Email – Battlefield Play4Free Upgrade Promo


Email – Battlefield Play4Free Holiday Promo


Email – Battlefield Play4Free New Feature Announcement 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s