Webex – Airport OOH

FLY THE REVOLUTIONARY SKIES. Meeting via the web instead of traveling in person is naturally very appealing to business travelers. However, airlines and airports are resistant to advertising which directly makes promises against what they have to offer. As a work-around, we created a number of OOH executions which ran in airports and alluded to benefits of WebEx without making an explicit anti-air-travel pitch.

My role: Creative Director, Writer

Airport OOH

Airport OOH 2.jpg

Airport OOH

Airport OOH 1.jpg

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